Lincoln Alexander
Lincoln Alexander is an international award-winning bespoke cake artist, author, and founder of Flour House Cakes & Co. Not to be confused with Lincoln Alexander, the Canadian politician, he has established a reputation for exceptional craftsmanship in the world of luxury cakes. His work has gained national and international recognition across television, digital media, and leading publications in the luxury wedding and culinary space.
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From major television appearances to globally recognized magazines, Lincoln Alexander continues to redefine modern cake artistry through innovation, storytelling, and design excellence.
As Seen In
Lincoln Alexander’s work has been published and featured in:
ELLE, PEOPLE, ESSENCE, EBONY, The Knot, Over The Moon, MunaLuchi Bride, Wilton Cakes, Black Bride, Hour Detroit Magazine Grand Rapids Magazine, Modern Luxury Weddings, SHEEN Magazine, B-Collective, HelloBeautiful, D'LICIOUS Magazine and more.
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TELEVISION & STREAMING FEATURES
Lincoln Alexander and Flour House Cakes & Co. have appeared on nationally recognized television programs and streaming platforms, including: The Tonight Show Starring Jimmy Fallon, Tamron Hall, Sherri, Vice News Tonight, and MUNCHIES Food by Vice.
Lincoln Alexander is also known for competitive appearances and wins on FOODTASTIC (Disney+), Cake Toppers (Hulu), and Super Mega Cakes (Food Network). He is also streaming on MAX, TLC, Prime Video, A&E, and Discovery+
Sherri Show
Lincoln Alexander surprises Sherri and audience with a birthday cake and Gourmet Cake Jars.
Tamron Hall Show
Lincoln Alexander surprises Tamron and "Tam Fam" with a birthday cake and Gourmet Cake Jars.
The Tonight Show Starring Jimmy Fallon
Keke Palmer Talks about Disney's "Foodtastic" and showcases Lincoln Alexander's food art Creation
Disney: Foodtastic
Lincoln Alexander and his team "Slicing and Dicing" win season 1 on Episode 6: Cars: Back on the Track.
Food Network: Super Mega Cakes
Lincoln Alexander and his team compete against Duff Goldman to create a classic cartoons cake.
HULU: Cake Toppers
Lincoln Alexander and his teammate are season 1 multi-winners on Episodes 4, 7 and 10.
A&E: HOME.MADE.NATION
Cake Bust Challenge Tests Lincoln Alexander's Time Management Skills | Cake Toppers
A&E: HOME.MADE.NATION
Lincoln Alexander Forgets Key Decoration in Buddy Valastro's Competition | Cake Toppers
FEATURED ARTICLES & INTERVIEWS
Lincoln Alexander has appeared in several national and international articles and televised and podcast interviews including:
The Knot, Chrsyler. Hour Detroit, Grand Rapids Magazine, Fox 2 Detroit, Living Local DMV, WUSA 9: Get Up D.C., WOODTV-8, Fox 17, Vanguard News, THISDAYLIVE, The Sun Nigieria, Bella Naija, The Jeremiah Show, Cake Therapy Podcast and more.
The Knot
The Innovator: Lincoln Alexander is a 2024 Ones to Watch honoree who demonstrate a commitment to pushing design forward through creativity.
By Hannah Nowack -Summer 2024
HOUR Detroit
Flour Power: Lincoln Alexander earns a business degree and more to satify his parents; now, he's making himself and the world happy with his cake and confectionary creations.
By Anna Traver -April 2023
Grand Rapids Magazine
The Art of Cake: Lincoln Alexander creates more than delectable goodies; his cakes are sculptural feats.
By Chuck Warren -April 20, 2021
Fox 2 Detroit
Lincoln Alexander, a local cake designer, is competing on Food Network's new show, 'Super Mega Cakes.' Posted July 9, 2025
Fox 5 DC: LION Lunch Hour
Lincoln Alexander joins the cast of the LION Lunch Hour to discuss The Art of Luxury Wedding Cakes Masterclass and Food Network's 'Super Mega Cakes.' Posted June 27, 2025
WUSA 9: Get Up DC
Eat your heart out: Learn how to make stunning cakes in DC With Lincoln Alexander
Published June 27, 2025
Living Local DMV
Lincoln Alexander joins the cast of Living Local DMV to discuss The Art of Luxury Wedding Cakes Masterclass. Posted Jun 27, 2025
WOODTV-8
Lincoln Alexander talks with Michele DeSelms,
to discuss Disney's 'Foodtastic'. Posted Dec 17, 2021
Fox 17: Morning Mix
Lincoln Alexander talks with the Morning Mix
to discuss Disney's 'Foodtastic'. Posted Dec 06, 2021
Bella Nija
Atinuda 5.0: A Celebration of Africa’s Creative Transformation​​
Posted January 09, 2026
ThisDayLive
Atinuda 5.0: The Summit Powering Africa’s Global Creative Ascent ​​
Posted October 2025
Vanguard News
Atinuda 5.0 showcases Africa’s creative transformation​​
Posted October 11, 2025
The Sun
Atinuda 5.0 redefines African creativity, innovation​​
Posted October 07, 2025
Parade
‘Super Mega Cakes’: Ocean Predator Cakes Go Head-to-Head — Who Impressed the Judges Most?​​
Posted July 07, 2025
The Detroit News
Dining calendar: Food festivals, Fry Day, new menu items and more to crave​​
Posted July 10, 2025
The Jeremiah Show
Podcast Episode: Sep 26, 2025
Jeremiah speaks with Lincoln Alexander, the founder of Flour House Cakes, about his journey from childhood baking memories to becoming a renowned cake artist. They explore the history of cake, the artistry involved in cake design, and the emotional significance of wedding cakes.
The Cake Therapy Podcast
Podcast Episode: Mar 22, 2024
Dr. Altreisha Foster Talks with Lincoln Alexander, a scientist-turned-pastry chef, in our latest episode of Cake Therapy. Join us as we delve into Lincoln's rich and inspiring journey from a lab coat to an apron, leading to the creation of his successful bakery, Flour House Cakes.
Man The House
Podcast Episode: January 22, 2023
Hosted by Lincoln "L" Alexander, Celebrity Cake Artist & Owner of Flour House Cakes & Co. This podcast series is dedicated to cake artists and wedding industry professionals. He's talking about everything from celebrity events, behind the scenes exclusives, cake trends, business tips, industry ups and downs, Q&A, to featured guests including international industry pros.